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10 + 1 (bonus) psychology studies every hotelier must know‎

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Prabhjot Bedi | mail@prabhjotbedi.com

1st | Apologies are never enough, nor are they as good as we thought they would be

2nd | The Halo Effect - We like you, so we like all of you

3rd | Social Identity Theory; Why Groups matter and what it leads to

4th | Why Smiling Helps

5th | The Magical Number Seven, Plus or Minus Two

6th | Three basic human goals

7th | Why Building Castles in the Air is disastrous!

8th | Why ‘Thank You’ Is More Than Just Good Manners

9th | Memory is not etched in stone

10th | We believe everything we read, really, we do!

Bonus Study | The cognitive unconscious

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